Oct 6, 2026
Private equity isn’t coming for your market someday.
It’s already here.
Across HVAC, plumbing, dental, veterinary, medspa, and other local service industries, private equity groups are buying established businesses, rolling them together, and entering markets with massive marketing budgets, centralized call...
Sep 15, 2026
Your technicians may be doing great work, making customers happy, and completing jobs on time — while still leaving thousands of dollars in revenue behind.
In this episode of SoTellUs Time, Trevor and Troy break down one of the biggest missed opportunities in home service businesses: the moment right after the job is...
Sep 1, 2026
Is your “best employee” constantly saving the day—or helping create the problems they keep solving?
In many businesses the people who get the most praise rescue angry customers, cover missed shifts, fix broken systems, stay late, and pull projects back from the edge. But when leaders reward only heroic...
Aug 25, 2026
Are you solving the right problem in your business, or are you wasting time and money fixing symptoms while the real problem keeps growing?
One of the most expensive mistakes a business owner can make is solving the wrong problem.
When sales decline, we chase more leads. When employees struggle, we replace people. When...
Aug 18, 2026
What if the fastest way to increase revenue before year-end isn’t generating more leads—but maximizing the customers, prospects, and relationships already inside your database?
Many business owners immediately turn to advertising when they need more sales. They increase their marketing budget, launch another...