Aug 16, 2022

A business can only be successful if it has a steady stream of leads. Without leads, there are no potential customers, and without potential customers, there is no business. Marketing is the process of generating leads, and a lead magnet is a powerful tool that can help businesses to succeed. A lead magnet is simply an...

Aug 9, 2022

As a business grows, you need to involve more people in the marketing. They may be employees or a marketing agency. It can feel great to hand over the marketing reins but you need to make sure that your voice is still heard in your marketing. If you're not careful, your marketing could lose its edge and become...

Aug 2, 2022

As business owners, we are always busy. Most of us wear multiple hats in our business and it can feel like we are running from one fire to another trying to put them out. Part of this is just the life of an entrepreneur, but a lot of the time we are creating fires in our lives because we cannot say “No” to...

Jul 26, 2022

Business is all about partnerships. You partner with suppliers, manufacturers, vendors, and distributors. But one of the most important business partnerships you can have is with an accountability partner. Having someone to hold you accountable for your actions and help you stay on track is essential for...

Jul 19, 2022

A business is more likely to be successful when it can reach a wide range of customers. However, many companies make the mistake of only targeting one type of customer. For example, they may produce marketing materials that are aimed solely at people who like to read, or they may create visuals that are only designed...