Oct 25, 2022

When we first start a business, we are often just happy to get any customers we can. However, as we start to become more successful, we quickly realize that not all customers are created equal. Just like in a personal relationship, we should be looking for Mr. or Mrs. Right when it comes to business relationships....

Oct 18, 2022

In business, it is often said that the customer is always right. However, this maxim can sometimes lead business owners to focus on the small minority of customers who are the loudest, rather than the majority who are satisfied with their products or services. This can be a mistake, as it ignores the needs of the...

Oct 11, 2022

In today's economy, businesses need to be smart about their pricing in order to stay afloat. With inflation on the rise and discretionary income falling, people are increasingly looking for cheaper options. This means that businesses need to be strategic in how they price their goods and services.

One way to do this is...

Oct 4, 2022

In business, the customer is always king. Without customers, there would be no business, and so the success of any company depends on its ability to attract and retain customers. This is why marketing is so important. Marketing is all about understanding what your customers want and need, and then crafting your...