Aug 9, 2022

As a business grows, you need to involve more people in the marketing. They may be employees or a marketing agency. It can feel great to hand over the marketing reins but you need to make sure that your voice is still heard in your marketing. If you're not careful, your marketing could lose its edge and become less effective. Keep these tips in mind to make sure your business stays on the right track:

- Make sure you're involved in the strategy decisions. You know your business better than anyone, so you need to be involved in setting the direction for the marketing.
- Review all of the materials that goes out with your company name on them. This includes everything from website content to email blasts to social media posts. Make sure they reflect your business well and are of high quality.
- Be available to answer questions from the marketing team. They will need to understand your business in order to market it effectively, so be prepared to share your knowledge.

By staying involved in your business's marketing, you can ensure that it will continue to be successful.