Aug 4, 2026
Want to finish the year strong, grow your business, and make the second half of the year your most successful yet? In this episode of SoTellUs Time, Trevor and Troy share a practical midyear business strategy to help entrepreneurs regain focus, eliminate distractions, improve execution, and achieve their most important goals before December.
Most business owners begin the year with ambitious goals, detailed plans, and plenty of motivation. Then reality takes over.
Employee problems, customer demands, unexpected challenges, emails, meetings, and daily fires gradually pull your attention away from the priorities that were supposed to grow your business.
Before you know it, the year is halfway over—and many of those important goals haven’t moved.
But the year is not lost.
You don’t necessarily need another complicated business strategy, expensive software platform, new marketing campaign, or AI tool. You may simply need to identify what’s working, eliminate what isn’t, and consistently execute the few priorities that will make the biggest difference.
In this episode, you’ll learn how to:
✅ Conduct an honest midyear
business review
✅ Identify what is actually generating revenue
✅ Evaluate your marketing using real numbers
✅ Recognize the employees and systems producing
results
✅ Find where your company is wasting time and money
✅ Stop chasing every new business idea
✅ Choose the three outcomes that matter most
✅ Turn large annual goals into weekly priorities
✅ Build accountability into your leadership routine
✅ Make small corrections before they become major
problems
✅ Create momentum during the second half of the year
✅ Finish stronger than you started
One of the greatest strengths entrepreneurs possess is the ability to recognize new opportunities. Unfortunately, that can also become one of their greatest weaknesses.
There will always be another marketing strategy, AI platform, software system, business opportunity, or promising idea competing for your attention. The problem isn’t that these ideas are necessarily bad. The problem is abandoning proven priorities every time something new appears.
Think about your business like digging for water.
If you dig ten holes that are each three feet deep, you may never reach water. But if you concentrate your effort and dig one hole thirty feet deep, you dramatically increase your chances of finding it.
Business success works the same way.
The second half of the year shouldn’t be about launching ten more initiatives. It should be about identifying the few things that will create the greatest impact and executing them consistently.
Those priorities might include:
• Improving
speed-to-lead
• Increasing customer retention
• Creating employee accountability
• Generating more customer referrals
• Making consistent sales calls
• Improving online reviews
• Increasing monthly recurring revenue
• Reducing unnecessary expenses
• Hiring and training a key employee
• Improving profit margins
If everything is important, nothing is truly important.
Choose your “Top Three”—the three measurable outcomes that would make you look back on December 31 and feel proud of what your company accomplished.
Then ask yourself every day:
“Did what I worked on today move one of these priorities forward?”
You can be extremely busy without making meaningful progress. Focus creates momentum. Momentum builds confidence. Confidence produces better execution—and consistent execution creates results.
Your Finish Strong Challenge
Block out one uninterrupted hour this week and conduct a midyear business review.
Write down:
- Three things that are working well
- Three things your business needs to stop doing
- Three priorities that will have the greatest impact before year-end
Share those priorities with your leadership team, business partner, or accountability partner. Review them every Monday, evaluate the results every Friday, and continue making small adjustments throughout the remainder of the year.
A strong finish doesn’t happen accidentally. It happens through honest evaluation, simplified priorities, weekly accountability, and focused execution.
The first half of the year may explain where your business is today—but it does not determine where you will finish.
That decision begins now.
Chapters
00:00 Finish Strong: Your Year
Isn’t Over
01:00 Pause Before You Push
03:00 Review the Numbers, Not Your Feelings
05:00 Stop Chasing Every New Idea
07:30 Identify the Priorities That Matter
08:30 Simplify Your Focus With the Top Three
11:00 Build Weekly Accountability
12:30 Your Finish Strong Challenge
13:30 Conduct Your Midyear Business Review
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What are the three priorities that would make this year a success for your business? Tell us in the comments.
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