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Decision Fatigue in Business: 5 Proven Strategies to Make Better Choices Faster & Boost Productivity

Aug 12, 2025

Are you running your business on mental fumes? 🤯 In this episode of SoTellUs Time, Trevor & Troy Howard reveal the silent business killer you might not even realize is holding you back — decision fatigue. With over 35,000 decisions made every day, it’s no wonder entrepreneurs and business owners end up mentally drained, making slower and poorer choices that cost time, money, and opportunities.

Whether you’re a small business owner juggling hiring, pricing, marketing, and scheduling, or a CEO trying to drive growth, decision fatigue can sabotage your productivity, profits, and peace of mind. But the good news? You can fix it — and fast.

What You’ll Learn in This Episode:
✅ What decision fatigue really is and how it impacts your business performance
✅ Why decision overload slows growth, kills creativity, and delays important opportunities
✅ 5 proven strategies to reduce decision fatigue so you can make smarter, faster business decisions:

  1. Automate the Small Stuff – Save brainpower for big decisions

  2. Limit Your Choices – Reduce mental overload with pre-approved options

  3. Batch Your Decisions – Dedicate set times to approve, decide, and move forward

  4. Delegate Wisely – Empower your team with parameters for independent decision-making

  5. Protect Your Peak Hours – Make your biggest decisions when your brain is at its sharpest

Why This Matters:
Your brain is your most valuable business asset. When you spend it on low-level decisions, you weaken your ability to solve high-level problems that actually move your business forward. In this episode, you’ll learn how to free up mental bandwidth, focus on what matters most, and accelerate your growth without burning out.

Memorable Quote:
💡 “Your brain is your most valuable business tool — don’t waste it on deciding what’s for lunch.”

Perfect For:
✔ Entrepreneurs & small business owners
✔ CEOs & executives
✔ Marketing & operations leaders
✔ Anyone who wants to boost productivity and avoid mental burnout

📌 Watch more episodes of SoTellUs Time for expert tips on business growth, marketing strategies, and productivity hacks:
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Timestamps:
00:00 – Intro & relatable hook
01:00 – What is decision fatigue?
03:00 – Why it’s a major business problem
06:00 – 5 strategies to beat decision fatigue
14:00 – Recap & takeaway
14:30 – Call to action

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