Sep 10, 2024

Welcome back to our Local SEO training series! In today's episode, we're diving into Part 3, where we'll be focusing on how to create Local SEO-friendly content. If you want your website to rank higher on Google and attract more local customers, then this is the episode for you. We’ll cover why content is crucial for your local SEO strategy, the types of content you should be creating, and actionable tips on how to get Google to index and rank your content effectively. Let’s get started!

Why is Content Important for Local SEO?

Content is the backbone of your SEO strategy. Google’s primary job is to deliver the latest and most relevant content when someone performs a search. This means that your content is your ticket to showing Google which search terms your website should rank for on the first page. Google constantly searches the web for new content, which is why it's essential to keep your website updated with fresh, high-quality content. By creating SEO-friendly content, you not only inform your audience but also signal to Google that your site deserves to be seen.

Types of Content You Should Create

Wondering what kind of content will help boost your local SEO? Here are some top recommendations:

• Videos: Video content is highly engaging and can be a great way to showcase your services or answer common questions your customers have.
• Service + Location Pages: Create dedicated pages for each of the services you offer in different locations. This helps Google understand exactly what services you provide and where you provide them.
• Articles and Blogs: Regularly publishing articles or blog posts on relevant topics is an excellent way to keep your website updated and give Google more content to index.

How to Get Google to Index Your Content

Getting Google to notice your content isn’t automatic—you need to take specific steps to make it happen. Here’s how:

1. Create More Content: The more content you have, the more opportunities you have to rank for different search terms.
2. Consistency is Key: Publishing content consistently teaches Google to come back to your site more often.
3. Share Your Content: Distribute your content on social media platforms to drive traffic and signal to Google that your content is valuable.
4. Make Your Content Easy to Understand: Use clear keywords and phrases to help Google determine what your content should rank for.

How to Make Your Content Easy for Google to Rank

When creating content, keep it focused and specific. Here are some tips:

• Focus on One Keyword Phrase: Each piece of content should target a specific keyword phrase to avoid confusion and dilution of relevance.
• Target One City or Location: For local SEO, make sure to include location-specific information in each piece of content.
• Use Keywords Naturally: Incorporate your keyword and location naturally within the content, typically 3-5 times, depending on the length.
• Internal Linking: Link to other relevant pages on your site to keep users engaged and help Google understand your site's structure.

How Often Should You Post Content?

At a minimum, you should add new content to your website monthly, but to see the best results, consider publishing weekly. Our most successful clients publish new content 4-5 times per week, keeping their websites fresh and relevant.

Homework: Take Action!

Now, it’s time to put this knowledge into practice. Review your website and identify at least one new way to add fresh content. Whether it's a new blog post, video, or service page, start creating today and watch your local SEO improve!

Don’t forget to like, subscribe, and share this episode if you found it helpful! Stay tuned for the next episode in our Local SEO training series, where we’ll dive deeper into optimizing your content for even better results.